Advertisement Analysis

Winner Stays On - Nike Risk Everything
https://www.youtube.com/watch?v=pCVF0CSRTYA&t=130s

Introduction: 
This advert was created by Nike, an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. It is a hugely successful brand that produces billions annually. This specific commercial was put together to advertise Nike’s football sportswear alongside massively world-renowned football players to give off the impression that whoever bought from them would also reach the fame and high life of these superstars. Furthermore this specific ad was broadcasted during the time of the upcoming FIFA world cup. This was because millions of people tune into their televisions to watch jaw-dropping matches and would not be able to miss an advert as iconic as it is. 

Firstly, it was aired on televisions as stated before but then went viral as a hugely popular advert and even made it onto the internet, especially YouTube where even more people viewed this. The advertisement was aimed at footballing loving people, not just teenagers in specific. Although there are teenage boys at the start of the ad, it was meant to be aimed at the whole footballing world both male and female genders.

Mode of address:
This advert uses many different types of mode of address. For example it uses a psychological reward throughout. It gives off the impression that whoever purchases Nike sportswear will automatically become as gifted as these superstars at football. This encourages many people to purchase these types of clothing to no improvement. Nike is widely known for its trademark slogan “Just do it” and more recent times “Risk Everything”. This is used to define the brands message and values and a successful slogan always remains memorable. This is also known as a tagline. Aspiration is a hugely used mode of address used in commercials. In this commercial the audience feel “aspired” or even encouraged to follow in the footsteps of these role models who are showcasing the brand. They feel that they want to become hugely successful and bathe in millions, so following in the footsteps of these people will help them reach their aspirational dreams.

Messages and values:
Ultimately Nike are simply just trying to advertise their new sports products to the world, in hope that they will create an even bigger fan base and become even more successful than they already are.