What is Primary Research?
Primary research involves gathering new data that has not been collected before. For example, surveys using questionnaires or interviews with groups of people in a focus group.
Advantages:
Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research.
Advantages:
Primary research involves gathering new data that has not been collected before. For example, surveys using questionnaires or interviews with groups of people in a focus group.
Advantages:
- Targeted issues are addressed
- Recency of data
- Data interpretation is better
- Proprietary issues
- High cost
- Time consuming
- Inaccurate feedback
- Larger number of resources are required
Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research.
Advantages:
- Time and cost effective
- Extensiveness of data
- Basis of primary research
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